I found an interesting page regarding Ariel Baleli. Interestingly, from the page link it appears as thought it was meant for a lock smith. But the content of the page appears to be advertising a company called localwms.com. They appear to be advertising their services to help companies counter negative reviews by posting their own positive blog posts and press releases which make the company look better.
Here is a quote from the page:
This [countering negative reviews] can be done through press releases, blog posts and articles that portray your company or website in a positive light.
Would you want to do business with someone that does that?
I’ve taken a screen shot of the page just in case it gets removed.